That Swimming Chiro is the practice of Danielle, a chiropractor and lifelong water athlete based in Ontario. She wanted a brand that felt professional and approachable, while also reflecting her love of swimming, surfing, and the Great Lakes.

We wanted to create visual identity that set her apart and spoke to her unique niche. Our goal was to attract both active families and athletes with a brand that felt calm, hopeful, and unique (while avoiding the generic, clinical look sometimes seen in medical branding.)

We built a water-inspired identity with a playful logo and custom icons. The palette combines lake blues, sandy neutrals, and fresh accents. Assets included social templates, custom backgrounds, and business cards, all designed to keep her brand consistent and easy to use.