Behind the studio

Obsessed with designing brands that make you feel seen

About the designer

Hey, I'm Melissa!

Waving hello to you from the most easterly coast of Canada 👋

My design career started out as a side gig, but it quickly became my calling. I specialize in creating unique, retro-inspired designs with a handmade touch that feel like you.

I have a Master’s degree in Sociology, which means I spent a few years studying why people behave the way they do. Nowadays, I use those insights to create brands that aren’t just pretty—they’re deeply strategic, too.

We are committed to transparency as a business. By providing price details and information right here on our website, you can feel confident and empowered to make a decision that’s right for your business. No pushy sales tactics or unnecessary add-ons you don’t need.

I work with women entrepreneurs and small business owners from a wide range of backgrounds and industries. At Paradise Brand Club, we’re all about earthy vibes, quirky fonts, and an intentional-but-playful energy that sets you apart.

I don’t just design for you, I root for you long after our project is finished. Your success is my success too. <3

Image by Erik Maclean

My main philosophy as a designer is that professional design shouldn’t be intimidating or inaccessible.

About the designer

Hey, I’m Melissa!

Waving hello to you from the most easterly coast of Canada 👋

My design career started out as a side gig, but it quickly became my calling. I specialize in creating unique, retro-inspired designs with a handmade touch that feel like you.

I have a Master’s degree in Sociology, which means I spent a few years studying why people behave the way they do. Nowadays, I use those insights to create brands that aren’t just pretty—they’re deeply strategic, too.

Image by Erik Maclean

My main philosophy as a designer is that professional design shouldn’t be intimidating or inaccessible.

We are committed to transparency as a business. By providing price details and information right here on our website, you can feel confident and empowered to make a decision that’s right for your business. No pushy sales tactics or unnecessary add-ons you don’t need.

I work with women entrepreneurs and small business owners from a wide range of backgrounds and industries. At Paradise Brand Club, we’re all about earthy vibes, quirky fonts, and an intentional-but-playful energy that sets you apart.

I don’t just design for you, I root for you long after our project is finished. Your success is my success too. <3

Behind the scenes…

Behind the scenes…

keeping us on track

Welcome Chris!

With a background in business, marketing, and project management, Chris Arns (B.B.A.) is our Business Strategist! Chris’ work supports client communication, account management, and marketing initiatives across the studio (and for our clients).

Photo of Chris Arns, marketing manager in Newfoundland, sorting through records

chris keeps things calm and organized for our founder, our studio, and our clients, too.

As Melissa's business partner (and amazing husband!), he brings a collaborative, relationship-first approach to every project and helps ensure clients feel supported from start to finish.

When he’s not keeping our studio on the rails, Chris can be found at the local record shop or planning another King Gizzard concert trip.

We’re so excited and grateful to have Chris onboard! His work allows Paradise Brand Club to offer a more seamless and supportive experience for everyone we work with!

Why Paradise Brand Club?

(hint: where we’re from, and who we work with)

We launched our business from a home office in Paradise, Newfoundland and Labrador. Nope, not the tropical, heavenly, or conceptual one. In our Paradise, we’re used to chilly days and wind that “could cut ya in two.” Here, sun-seekers have to travel far to find warmth (or wait until the short-lived summer comes around again).

Paradise Brand Club isn’t actually a real club, but it sure feels like one. Our clients are ambitious entrepreneurs who are ready to bring their business to the next level. When you work with us, you become part of the group that we cheer for, long after our project is finished.

We’re inspired by those who seek their chance to get under the sun— in both business and real life.