Maritime Branding Co. is the upcoming brand and photography studio of Merisa Lee, a brand and product photographer based in Atlantic Canada. Merisa works with women-led businesses to create cohesive, personality-filled photos that feel natural and confident.

The goal for this project was to build a brand that feels fresh, coastal, and approachable (while capturing Merisa’s easygoing energy). We wanted to create cohesive and clean assets while positioning her as a creative partner for entrepreneurs ready to elevate their visuals.

We crafted a bright, seaside-inspired identity featuring her signature robin’s egg blue, along with sandy neutrals, soft peach, and a pop of coral. The project included a full logo suite, colour selections, custom brand textures, business cards, and a website refresh to support the next phase of her business.