salt & spruce mobile beverage co.
BRAND DESIGN ☼ food and drink
Salt & Spruce Mobile Beverage Co. is a newly launched St. John’s-based mobile beverage catering company. Co-founders Amber and Jessica are all about bringing a luxe, elevated cocktail experience straight to the party—so their brand had to feel just as refined, stylish, and effortlessly cool. We pulled inspiration from the rugged beauty of Newfoundland, blending organic textures, rich-yet-understated colors, and bespoke icons (hello, whiskey glass + spruce garnish!) to create a visual identity that feels polished and inviting.
From a full logo suite to social templates and menu design, every element was designed to capture that perfect mix of sophistication and warmth…because great drinks deserve great design.
Working with Melissa at Paradise Brand Club was an incredible experience from start to finish.
She created a custom logo and branding package for us, and the results far exceeded our expectations. Melissa was not only highly skilled and creative but also extremely patient and accommodating throughout the revision process. She provided expert advice and thoughtful insights that helped shape our brand identity into something we truly love.
Her professionalism, attention to detail, and commitment to delivering high-quality work made the entire process seamless. We couldn’t be happier with our branding and highly recommend her services to anyone looking for top-tier brand design!