Inspired by the rocky shores and salty air of Newfoundland and Labrador’s coast, Coastal Charm is a scented candle brand that captures the owner’s nostalgia of life by the sea. The brand blends blues, sea-glass greens, and sandy neutrals to remind customers of the gentle joys of living near the ocean.

I developed the full creative direction, which included the find your element tagline and scent concept, as well as the complete brand identity, with a logo suite, typography, and custom packaging.

We also included social templates, custom brand textures, and thank-you cards, all designed to keep her brand consistent and easy to use.